Profile of Barbara Scott
Freelance
Media Planner and Certified Marketing Consultant
Summary
With over twenty years experience
as a professional Radio and TV advertising consultant, I offer you a wealth
of experience in planning a media buy that produces a significant increase
in the number of people reached, how often they are exposed to your message
and how quickly they respond. Better yet, in many cases, I can get you a
higher return on investment and have my fees fully paid by the media. I
deliver quality creative and research on time and on budget, ensuring that
your campaign is ready to go in a timely manner. I am a motivated
self-starter, but can also work comfortably in a team environment
Skills and Expertise
Experience
and Qualifications
After
gaining a degree in Marketing, I began my career with WKAO Radio in West
Palm Beach, Fl. a graduate trainee where I played a key role in redeveloping
major multi-media campaigns, promotions and events for my clients. After
gaining a good broad knowledge of the needs of my clients and the basics in
sales, promotions and ratings and qualitative research, I moved to Orlando,
Fl to enhance my career with WLOF and WHLY Radio. These were both new
business development specialist positions.
To stand out
among the serious competition of a major market, I was required to come up
with more bang for the buck for every new client including but not limited
to promotions that included multiple business participation and results. I
implemented many good promotions and events that were huge traffic
generators.
At this time
I studied outdoor advertising, TV, Newspaper and more. As I continued to
stay on top in sales, clients began to expect more and more from me. I
spent a great deal of time and money on continued education to improve my
sales, my creative writing, my negotiation and presentation skills and to
stay on top of technology and the changing world of advertising.
These
successes lead to my being recruited by TV35 to work as a new business
development sales rep for the independent, later to become the FOX
affiliate. While in TV, I was in great demand as a consultant for auto
dealers and other industries that wanted promotionally oriented campaigns,
efficient annual media buys and more. I also won national sales awards for
the sale and creation of TV commercials. Since 2002, I have worked
with Entercom Communications as the top local sales rep for WSKY and WKTK
Radio while beginning my Freelance Consulting career.
Freelance
projects include grand openings, all media, press releases and copy writing,
medi planning and buying, event planning and management, and much more.
Contact
Information
To find out how I can help your advertising,
marketing and copy writing to
deliver more response for less money!
Call or email me TODAY!
Name: Barbara Scott 352.538.3278
Email:
BScott@GreatScottAdvertising.com
Clients
