Sample: Presentation: Radio Versus
Print in Alachua County Florida
This presentation provides local newspaper
ratings (Starch Report), local radio ratings (Arbitron) compared on a cost
per person reached basis using Entercom radio and Gainesville Sun newspaper
published rates. It was prepared using REAL Research Study to help radio
advertisers determine the actual value of their investment in Entecom radio
versus The Gainesville Sun newspaper.
