Experience
2002 – Present: Entercom
Communications (WSKY-WKTK) Gainesville, FL
Sr. Account Executive
Built account list from n$50K to $800K a year in direct
client increases and new local and regional business.
Earned Top Sales Award of the year three consecutive
years
Earned Presidents Club 2 consecutive years (Criteria:
highest average unit rate, highest collections, percentage over budget,
repeat client business, annual contracts)
1999-2003 Desert Star
Ranch & Arena Apopka, FL
President
Start up corporation. Developed and implemented
profitable show and events program for arena including concerts and special
events. Managed all marketing, promotion, advertising, show management,
personnel and more. Increased from first year profits of $12,000 to
$48,000. Established and implemented Equine Assisted Psychotherapy program
for physically and emotionally impaired children and young adults certified
by Equine Growth and Learning Association. Developed 60+ page website and
educational program.
1993–1999 Contractors Staffing of FL, Inc.
Orlando, FL
District Sales Manager, Regional Mgr. and 1997-99 President
Start up corporation. Produced sales from $1.5
million in first year to to $5.8 million inlast year. Managed 10 sales
representatives, 5 office managers and 500 employees in Florida. Payroll,
personnel, sales, OSHA safety program, human resources, litigation issues,
etc. Implemented training program for new recruits — increasing
profitability. Created and implemented OSHA safety program Implemented
retail & wholesale sales distributorship of Klein and Makita Tools
1992–1993 WOFL TV - FOX
35
Lake Mary, FL
Account Executive (New Business Development)
1990–1992 WWKA-WDBO RADI
Orlando, FL
Account Executive Regional/Local New City
Communications
1988-1990 KJTV
FOX34
Lubbock, TX
Account Executive/ Consultant RayMar Corp.
1973-1987 WKAO-AM, WLOF-AM,
WHLY-FM, WSWB-TV35 Orlando, FL
Senior Account Executive Southern Star
Broadcasting
Education
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Professional communication skills in dealing with
diverse industries, clients and company personnel. |
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Customer service and problem resolution experience. |
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Vendor relations experience and negotiation skills |
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Enthusiastic mental attitude and willingness to do
what it takes to get the job done correctly and efficiently. |
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Positive and upbeat attitude to ensure great work
environment. |
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Proactive - with eye for efficiencies |
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Extensive knowledge in analyzing and reporting on
advertising and marketing campaigns and strategies |
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Skills and focus required to consistently exceed
budgeted goals |
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Good organization skills and the ability to maintain
accurate data and records. |
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Excellent Marketing and creative mind with
out-of-the-box thinking to get any job done |
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Knowledge of Microsoft Suite products — Outlook,
Word, Excel, Front Page and the Internet, HTML |
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Promotion creation and implementation, research and
presentation of product, market and industry psychographic and
demographic and qualitative data. |
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New Business Development and recovery of lost
accounts through consultation and negotiation skills. |
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Consultative Selling, Needs Satisfaction Selling,
Problem Solving. |
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60+ sales leader of the month - 8 times sales leader
of the year |
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1x National sales leader for Broadcast Resource Group
Production Company |
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Wrote pet column for Today Newspaper in Brevard for 2
years |
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Published childrens books |
